The Winning Strategy for Mom & Pop Landlords in 2025

In today's housing market, finding interested renters is easy. Attracting the BEST quality renters is a different story. That's because, with the high price of housing, well-qualified renters are rightfully jaded and lump all landlords in the "hate 'em" bucket. A major reason: landlording in L.A. is an increasingly impersonal business, dominated by large corporate owners and investment trusts. These owners control more than 63% of the L.A. area rental market and optimize for revenue over relationships with renters.

On the bright side, this creates a unique opportunity for small landlords, those who own fewer than five units. These, often older, owners make up less than a third local landlords, but it's actually their small size and pride of ownership that can make them more attractive to top quality renters.

On today's Real Estate Wealth Blog video I discuss the strategy and mindset that can help mom and pop landlords stand out with high quality renters in 2025.